Ideation Process: Part 2

Now, up to this point, we’ve been think­ing of the sketches as a per­sonal tool, that is, an exter­nal rep­re­sen­ta­tion of a myr­iad of inter­nal ideas in an attempt to organ­ise free flow­ing thoughts into a struc­tured pat­tern for our own per­sonal use.

We have part of the design in our minds and this can often cause us to stop short of cre­at­ing sketches that mean any­thing to any­one but ourselves.

This sit­u­a­tion would be fine if the work we are doing is only for our­selves, how­ever, most often the art we doing isn’t just for fun, it’s because some­one is pay­ing us to deliver.

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