Ideation Process: Part 2

Now, up to this point, we’ve been think­ing of the sketches as a per­sonal tool, that is, an exter­nal rep­re­sen­ta­tion of a myr­iad of inter­nal ideas in an attempt to organ­ise free flow­ing thoughts into a struc­tured pat­tern for our own per­sonal use.

We have part of the design in our minds and this can often cause us to stop short of cre­at­ing sketches that mean any­thing to any­one but ourselves.

This sit­u­a­tion would be fine if the work we are doing is only for our­selves, how­ever, most often the art we doing isn’t just for fun, it’s because some­one is pay­ing us to deliver.

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Ideation Process: Part 1

Cre­at­ing art­work is a won­der­ful gift, a plea­sure that I cher­ish and indulge in on a daily basis because it is both my favourite past time and because it is also my profession.

For myself (and undoubt­edly many of you read­ing this) there is no com­pa­ra­ble expe­ri­ence of div­ing sty­lus first into an alter­nate real­ity, indulging our coolest ideas and danc­ing the tango with plain old creativity.

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